The Basics of Applying Eyeshadow

The Basics of Applying Eyeshadow 1

Applying eyeshadow can transform a simple look into a work of art. Today we are going to focus on the basics of eyeshadow and where to apply what.

Different Sections of the Eye

When applying makeup, the idea is to accentuate your natural features. That means looking at the natural shadows of the face and building them up to the desired look. So to simplify, different shades of color will go on different sections of the eye.

The Crease  

Credit: Style by Cat

One of the most common terms used in any makeup tutorial or any makeup counter is the crease. Just like anybody, everyone has a different type of crease. Some are more defined and some are less defined.

When locating your crease, The only thing to look for is where your eyelid literally creases. If you have a less defined crease, try to locate your brow bone and go right under it. Find where your brow bone ends and your eye naturally skins in.

Using a darker color in this section will make the crease more defined. Therefore if you do not have a more defined eye, you can easily shade in the right areas to achieve that desired crease.

The Eyelid

Credit: Cliradex

The eyelid is where most of the shadow will be located. Your eyelid is the skin that goes over the eyes. So when you blink or even close your eyes, it is that mobile area of your eye. Your eyelid will fall right below your crease.

The Inner Lid

Credit: Eles Cosmetics

The inner lid is towards the center of your face around where your tear duct would be. In the inner lid, lighter shades are typically used.

Depending if your eyes are wide set or close together determines if you would use a more shimmer eyeshadow versus more matte eyeshadow. Obviously, this is up to the artist. But typically a shimmery eyeshadow will bring your eyes in. While a matte eyeshadow will push them further apart. Also, a way to pull your eyes closer together is contouring lightly around the nose. You can feel exactly where the shadow is supposed to go by feeling your nose where it meets your eye socket. Now when you want to add more depth up to your eye to bring them closer together you will want to use a matte shade.

The Middle and Outer Lid

The middle lid is right next to the inner lid around where your pupil would be. And the outer lid is located on the end of the eyelid, closest to your ears. Most eyeshadow looks build the eyeshadow light to dark from the inner to the outer. This shade system will give the illusion of opening up your eyes and having bigger eyes.

When defining the crease, it is most common to use a matte darker shade. This will create a more sunken look. No matter what color combination you’re going for, the crease should always be a darker shade. This is very flattering on almost every eye.

The Brow Bone


Another commonly used phrase in the makeup scene is the brow bone. The brow bone is exactly what it is called. The bone right under your brow.

You can feel with your finger exactly where it is. It’s going to be under the arch of your eyebrow. It is going to be right above the crease. A lot of the time the spot is reserved for a transition color. This means a color a little bit lighter than the crease shade. You will want to go for a more neutral color. Or another route is to blend the crease out for a more soft look.

Depending on your eye shape you may not have much space for your brow bone. If so just avoid the extra shadow. Just make sure to blend the crease out so it’s not harsh looking.


Right underneath the arch would be the highlight area. This is where you were going to use a light shimmery shade right under your brow. This is going to draw attention to the high point of the brow and create a raised brow look.

The Outer V

Credit: Deavita

The outer V is a not so common term that is used, but important to cover. The outer V is going to be a V from the edge of your lash line to the crease. It is a V shape on your outer lid and crease. You’ll want to use a darker shade to pull the attention to the center of the eyes.

Upper Lash Line

Credit: Avon

The upper lash line is going to be right against where your lashes are. Most of the time there is a liner that is applied here.

You could create a smoky eye from this look by smoking out the lash line. This means applying a dark shade and blending it out.

Lower lash line

Credit: Makeup and Macaroons

Again your lower lash line is pretty self-explanatory. It’s right under your bottom lashes. You can apply a stark shade, color, or even a highlight under the eye. It’s very dependent on the artist.


The waterline is going to be right above the lash line. It’s going to be right up against your eyes. It is a very very thin ledge. There are a couple of different approaches to colors and shades. If you were looking to make your eye appear bigger, you can use a white shade to mimic the eye. This is so the whites of your eyes look bigger. Or you can apply a dark black to smoke out the eye.


Thank you for tuning in this week for our every Friday blog. Make sure to pair your lovely eyeshadow look with one of our great lashes from our online store . And feel free to leave any questions below.

Make sure to follow @dollareyelashclub and live, lash, love!



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