Hey beauty activists. So today I'm going to be doing a much requested video, which is how to charge as a makeup artist. And so guys, this is a question that we get asked all the time and it is a very simple process to figure out how much you should be charging for each job, each face of makeup, and it shouldn't be a hard thing to figure out and it also shouldn't be just a number you pick out from the air and charge to your clients.
So I'm going to show you a very simple approach to figure this number out. First, just a little bit of housekeeping, make sure you hit that subscribe button. We're putting out new videos all the time. Also go check out our website, dollareyelashclub.com. It is an amazing site and you'll love it. You can get lashes for as low as a dollar a pair, vegan, hand-tied lashes, and we're just launching our new luxury 3D full make lashes.
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So when choosing your prices, you want to make sure you're using a formula and a process to pick what your prices are. You want to make sure that your clients, one, are comfortable with how they know you're charging them. Your client doesn't want to think that you just picked a random number and that every single client is going to get a different number based on whatever reason that you choose.
Secondly, is that you want to make sure that you're picking a price that is paying you accordingly for your time and your effort and properly. I think a big problem that's happening in the makeup industry is makeup artists are undervaluing their work and they're not being paid accordingly to what they deserve. So we need to really step up, value our time, make sure we're getting paid properly, and that just sets a standard for the entire industry.
So what is this formula made up of? It is going to be very simple actually. It's your time and your product cost. So very, very simple; you want to make sure that after all your products, cost is taken out of it, so all your makeup, your lashes, all the tools and everything that you need to use that are going to cost you money, after that process is done, that you still make money and a specific amount after the service is done.
So how that's going to look like is that you want to have a ballpark of how much product you're going to need for each face of makeup. So it's not going to be exact, but you do want to have a little bit of an idea because your product cost is going to vary. If you're using more high end makeup that might be a little bit more expensive, it's going to cost you more per face, as maybe some makeup that's a little bit more cost-effective, a little bit cheaper. So you want to figure that out.
And so what that would look like is like, hey; if I'm putting lashes on every single client and I know that I'm putting lashes into the service, I have built that in, well listen, if you're using dollar eyelash club lashes, that could be as low as a dollar a pair, that could go up to 10 bucks a pair.
So you want to know exactly what that cost is. Again, and I'm stressing this, don't make this more complicated than it is. Just give it a ballpark. If you know that your product cost is 10 bucks a face, 15 bucks a face, 20 bucks a face, then you know what you can add now to your formula.
Okay, so time, this is a very, very important part of this. So a lot of makeup artists, beauty professionals, they're not valuing their time enough. So make sure you pick an hourly rate; I find that's the easiest way when you're starting out that you want to be making.
So whether that's $45 an hour, $55, $75, $95 an hour, you want to pick the rate that resonates with you, and that's also comparable to your industry or your experience level. So think about it this way, if my hourly rate is $75 an hour and it takes me about an hour to do a face of makeup, then I know that that is going to be time plus product costs. So it's going to be $75 plus, let's say $20 in product costs to get the makeup done. So my charge rate per face is $95 per face. So it's a very simple process.
And so if you're newer in the industry, your rate might be a little bit lower to start, and that is pretty fair while you're training, but again, make sure to not set your prices too low. Don't go below the industry standard.
So you might want to build certain things into your prices. So for me, I feel like a face of makeup is not complete without a pair of lashes. So I build that in standard with all my makeup services. So what that looks like is what I told you earlier. So if I have an hourly rate of $75, product costs cost me about 20 bucks, that's going to be $95 including the lashes. But you have some makeup artists that want to do kind of a base.
They'll do their hourly, which is like let's say $75 and then they'll add on on top of that. But if that doesn't include lashes, if you want to add on lashes, they might charge an extra $10 or $20 on top of that. So that's up to you, whether you want to do it that way. Just make sure you are factoring the two parts of the formula: how much time it's going to take, and product cost.
So if that takes you an extra 15 minutes and that takes you an extra $10, well figure out what that hourly rate is plus product cost, and add that to your base number.
And how about traveling onsite makeup? I got to go here, I got to go there. So that's going to vary as well. So again guys, if you have costs to your service, that should be added to it. So if you're traveling and you use travel costs to get there, there's time to get there, then that should be factored in as well. For me, if I'm leaving the salon, I need to make sure that there's the value there.
So I will only do onsite makeup if there's eight services as a minimum because otherwise there's not a point for me to leave the salon, I could stay at the salon and have everyone come to me and have a full day of clients.
But, you might be a stylist that actually doesn't have a physical location and all you do is onsite makeup. So you might want to change that up a bit because people can't actually come to see you. So you might be a little bit more flexible in terms of what your travel costs are and your travel time.
Maybe within the city, there's no additional charge; or if you're going out of the city, then you have just a bulk flat rate that you can charge people, basically an hourly rate. And that's why the hourly rate is very important. Know what your hourly rate is, because that could be an easy number for you to choose when figuring out how much your travel is going to be costing you.
So that is a very simple way, guys, to figure out how much to charge for doing a face of makeup. And it makes your life so much easier because here's the thing guys, it is a formula. You're putting X amount of time and you're putting X amount of product into this.
So you want to just know exactly what this is going to be so that you can charge accordingly. The client is happy because they know exactly what they're getting and you're happy because you're getting paid properly.
So try this formula out for yourself, guys. If you have any questions, please leave a comment below. I hope this helps for you guys and remember, value yourself, value your time, you put a lot of work into becoming the talented artists that you are, so charge properly.
Hit that subscribe button. We're putting out new videos all the time. Check out our sister channel at Nvennhairbeauty. Also, go check out our website at dollareyelashclub.com. You can get lashes for as low as a dollar and they get shipped right to your door. We got vegan hand-tied lashes.
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Other than that guys, go out there, live love and lash, and we'll see you guys next time. Bye.